MADALENA DIAS
CREATIVE
COPYWRITER
PORTFOLIO
01. MUDAR
OS NÚMEROS
“Como 1% do IRS pode mudar a realidade de quem vive na rua”
DOCUMENTAL
CRAFT
02. CHRISTMAS ECOPACK
“O ecopack que serve de embrulho e dá um presente ao planeta.”
SUSTENTÁVEL
DESIGN
03. THE CHEERS TAKEOVER
“We took over the path to NOS Alive with tailor-made messages, cheering every fan’s rhythm.”
ATIVAÇÃO
04. D&AD NEW BLOOD 25’
“Replacing support lines on-hold music with on-giffgaff stories”
AUDIO
DIGITAL
05. EUROBEST
Y/C 24’
“The unskippable ad that helps refugees skip drownings”
DIGITAL
AUDIO
06. SICK CONVERSATIONS
“We used popular slang to connect with teenagers and highlight the variety of therapists on mindler.”
DIGITAL
07. THE CONSEQUENCES
“A loud campaign about what gets silenced: the consequences of female genital mutilation.”
08. IMPERSONAL GIFT CARDS
“Gift cards are perfect when you're unsure of the person wants - and that’s exactly what we’re saying”
