Hi!
Welcome to my portfolio
:)
EUROBEST
YOUNG CREATIVES COMPETITION 2024
Audio
Outdoor
Shortlisted
Zippy
Briefing Aberto CCP 2024
Briefing:
Comunicar o novo propósito Zippy “Helps kids rise”.
Insight:
Crescer não é só mudar o tamanho na etiqueta.
Ideia:
Sob o conceito “Errar é crescer” desenvolvemos uma campanha que destaca o erro, ou melhor, que o aplaude.
Social Media
Outdoor
Caderneta do Erro
Copywriting: Madalena Dias.
Art Direction: Margarida Campanela.
DIG-IN
(Antiga Zomato, Rebranding feito pela KISS)
Brief:
Desenvolver um Calendário do Advento nos Instastories da DIG-IN.
23 dias. 23 ofertas.
Agency: KISS - The Agency.
Copywriting: Madalena Dias.
Art Direction: Francisca Carvalho.
Creative Direction: Pedro Batalha, Paulo Afonso.
Brief:
Promover um workhop de fotografia de Comida.
Parceria DIG-IN x Canon.
Agency: KISS - The Agency.
Copywriting: Madalena Dias.
Art Direction: Francisca Carvalho.
Creative Direction: Pedro Batalha, Paulo Afonso.
Brief:
Post Dia Internacional Da Mulher.
Formato Carrosel.
Agency: KISS - The Agency.
Copywriting: Madalena Dias.
Art Direction: Francisca Carvalho.
Creative Direction: Pedro Batalha.
CIG
Brief:
MGF- Mutilação Genital Feminina.
“Empoderar as mulheres a dizer que “não” e consciencializar os pais sobre as consequências desta prática”
Insight:
Por ignorância e falta de conhecimento, seja por razões culturais ou tradição, muitos pais continuam a mutilar as suas filhas, sem pensarem nas consequências que esta traz às suas vidas.
Ideia:
Campanha de testemunhos com bocas a simular vulvas, que falam das consequências desta prática.
Agency: KISS - The Agency.
Copywriting: Nuno Gaspar, Madalena Dias.
Art Direction: Francisca Carvalho.
Creative Direction: Paulo Afonso.
Aegon
SANTANDER
Brief:
Criar 3 cartões presente diferentes para celebrar ocasiões especiais nas vidas dos colaboradores Aegon.
Casamento, Gravidez e Natal.
Agency: KISS - The Agency.
Copywriting: Madalena Dias.
Art Direction: Francisca Carvalho.
Creative Direction: Pedro Batalha, Paulo Afonso.
Brief:
Online therapy app.
Reach a new target audience - teenagers.
Insight:
Gen Z no longer sees mental health as a taboo, this generation has normalized it and looks forward to do therapy with people who share their values.
Idea: Sick Conversations
Use common slang among the target as a bridge to show how broad the range of therapists is at Mindler.
MINDLER
Social Media
OOH
School: Berghs SOC.
Copywriting: Madalena Dias
Design: Kai Eigil
OMO
Brief:
OMO Brief - D&AD New Blood Awards 2023.
Spread the brand’s message “Dirt is good” to a new target audience - young adults without families yet, (UK).
Insight:
Once people reach adulthood the fear of getting dirty gets in the way of having fun.
Idea: OMOlympics
Bearing in mind the cowardness of being scared of such a thing, we aimed to incite our audience to recall their bravery. We joined an ancient rivalry between UK and France and an upcoming event, the 2024 Olympic Games, and created “The OMOlympics” for the Brits to show what they’ve mastered. Here everyday activities became games. At the end of the day, their clothes will be dirty and they have had a blast, worry-free thanks to OMO.
OOH
Social Media
Article
School: Berghs SOC.
Copywriting: Madalena Dias.
Design: Kai Eigil & Théophile Langlet.
Art Direction: Giulia Poloniato.